What is continuing professional development?

19 October 2023

The CPD acronym broken down and explained on a virtual blackboard.

In order to succeed in the financial services industry, you require more than just the right qualifications and all the technical knowledge that comes with this. You also need the right set of soft skills to build and maintain strong professional relationships and the ability to comply with constantly evolving rules and regulations. This is where continuing professional development (CPD) can help.

CPD is becoming an increasingly important aspect of the financial advice profession, but one that it is often overlooked. The fact is, CPD can serve as a mechanism for both financial advisers and specialist mortgage advisers to stay up-to-date with their profession, hone their interpersonal skills and adapt to the ever-evolving landscape of their respective fields. That’s why, here at Simply Academy, we offer a CPD-accredited training programme for all newly qualified advisers. 

In this blog, we will explore the meaning and workings of CPD and outline how important it is (or can be) to both prospective and existing financial advisers.


What is CPD?

Put simply, CPD refers to the ongoing, structured process of professional development in a specific career. The purpose of CPD is to not only consolidate and maintain the existing technical knowledge typically acquired through the gaining of a specific qualification, but also to refresh and update this knowledge and, perhaps more importantly, improve an individual’s interpersonal skills. These are the social, emotional and relationship-building skills that are not usually covered as part of a technical qualification, but that are equally important when it comes to succeeding in a client-facing profession. 

CPD activities can involve a broad range of experiences. Depending on the focus area, these include everything from group workshops and seminars to online courses, industry conferences and self-directed learning.


What is structured CPD for financial advisers?

When it comes to the financial services sector, structured CPD is vital. After all, as a qualified financial or mortgage adviser you are responsible for helping individuals make potentially life changing financial decisions in the way of investments, mortgages, pension schemes and saving plans. In order to provide the best advice possible, not only must you constantly refresh and update your knowledge to stay relevant in a dynamic industry, you must also have the ability to communicate effectively and build strong relationships with individuals from all walks of life. 

Here at Simply Academy we understand this. That’s why our CPD-accredited training programme for financial and mortgage advisers, AdviserSkills, is structured in a way that both complements and builds on our standard entry level 4 DipFA and/ or entry level 3 CeMAP qualifications. To do this, AdviserSkills is structured around three essential development areas:

  • Ethics and Customer Focus

Financial advisers are required to uphold the highest ethical standards. Structured CPD courses, such as AdviserSkills, emphasise principles like openness, honesty, transparency and fairness. By adhering to these principles, financial/mortgage advisers can better ensure they are working in their client’s best interests. This area is designed to improve skills such as meticulous record keeping, improved relevant stakeholder interaction, and ongoing compliance with evolving regulatory requirements.

  • Building Effective Client Relationships 

The ability to build and maintain strong client relationships is essential for financial advisers. While some people are blessed with these skills naturally, for others it takes some practice. Structured CPD can help advisers to develop these interpersonal social skills, meaning building business relationships and creating rapport with clients comes more naturally. CPD in this area may also focus on helping advisers improve their general management, communication and negotiation skills – all essential abilities in this competitive industry. 

  • Mastering Client Meetings

An extension of relationship building, mastering client meetings is all about ensuring your adviser-client interactions go as well as possible. Many structured CPD programmes, including AdviserSkills, do this by breaking down the entire advice process, from initial calls and fact-finding to researching, identifying and presenting solutions. By doing this, helpful tips and skill building exercises can be used to identify and remove any weaknesses an adviser has in their interpersonal skills set. 

Typically, financial advice CPD courses will also focus on how to deal with referrals, as well as a few general business skills such business growth techniques and self-promotion/advertising. 


Is CPD a requirement for every financial adviser?

The requirement for CPD varies depending on the regulatory authority governing financial services for the role you are working in. For example, when it comes to financial and mortgage advice in the UK, all professionals need to adhere to the Financial Conduct Authority’s (FCA) CPD requirements. Currently, the FCA states that advisers must complete a minimum of 35 hours of CPD each year. If you also provide other regulated services, you will also need to carry out additional CPD. 

To find out more about continuing professional development in the financial services industry, or to sign up for our AdviserSkills programme, get in touch with our friendly team today. We’ll tell you everything you need to know and help you get your CPD journey started.

Simply Academy is accredited as a trusted partner by The London Institute of Banking & Finance
Simply Academy is trusted by the Education & Skills Funding Agency
Simply Academy awarded the Highest Rated Courses Brilliance Award 2019 from CourseCheck
Simply Academy is FSQS (Financial Services Qualification System) registered

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